Lead Ad Terms

Meta provides features that enable you to run an advertising unit allowing a Meta user to provide their email address or other user information to you (“Lead Ads”). By clicking “Agree” or by using features made subject to these terms, you agree to the following:

A. You are solely responsible for ensuring that each Lead Ad submitted by you complies with these terms, the Meta Terms of Service located at https:www.facebook.com/legal/terms (as defined below, including the Meta Advertising Policies located at https://www.facebook.com/policies/ads, which includes the Lead Ads Policy, the Meta Platform Policy located at https://developers.facebook.com/policy/, and the Meta Commercial Terms located at https:www.facebook.com/legal/commercial_terms) and all applicable laws, rules and regulations (including providing all necessary disclosures to Meta users). If you are accepting these terms on behalf of a third party, you represent and warrant that you have the authority as an agent to such party to use such feature on their behalf and bind such party to these terms.

B. You will ensure that each Lead Ad includes the following disclosures to Meta users: (i) all disclosures and choice mechanisms necessary and sufficient to comply with applicable laws, rules and regulations, including any necessary offer terms promoted in the Lead Ad (e.g., criteria to qualify, expiration date, or limitations on redemption) (“Offer Terms”); (ii) a clear and prominent disclosure that if a user submits data to you through a Lead Ad, such data will be governed by your privacy policy; and (iii) a link to your privacy policy. You will further ensure that no Lead Ads will be targeted to any minors.

C. “Lead Ad Data” means the information that a Meta user elects to send to you through a Lead Ad, which may consist of such Meta user’s email address and any additional user information.

D. You may only use the Lead Ad Data in accordance with these terms; the Meta Platform Policy; the Meta Advertising Policies; your privacy policy; any Offer Terms, consents, additional terms and conditions agreed to by the Meta user when agreeing to provide Lead Ad Data to you through the Lead Ads and applicable laws, rules and regulations (including all applicable data privacy, advertising, telemarketing or other laws). If you are receiving Lead Ad Data on behalf of an advertiser, you may only use or share such Lead Ad Data on such advertiser’s behalf and you may not augment, commingle, or supplement such Lead Ad Data with any other data from any other advertiser. 

E. You may only sell or transfer Lead Ad Data as permitted by this section. Lead Ad Data may be sold or transferred if the recipient only uses the Lead Ad Data to fulfill the purpose for which it was collected (as described by a reasonably prominent notice and agreed to by the user at the point of collection). In the event you share or sell Lead Ad Data to a third party, you do so solely at your own risk and you will ensure that any such third party complies with these terms and all applicable laws, rules and regulations. 

F. You will have in place appropriate technical and organizational measures to protect Lead Ad Data against unauthorized or unlawful processing and against accidental loss, destruction or damage, and which take into account the nature, scope, context, and purposes of the processing as well as the risks. Lead Ad Data may be made available to you through protocols specified by Meta (including Meta APIs), and your use of such protocols must comply with Meta’s Platform Policy.

G. Meta may modify, suspend or terminate access to, or discontinue the availability of, the Lead Ads feature at any time. You may discontinue your use of the Lead Ads feature at any time.

These terms govern your use of Lead Ads. They do not replace any terms applicable to your purchase of advertising inventory from Meta (including but not limited to the Meta Advertising Policies), and such terms will continue to apply. This Lead Ads feature is part of “Meta” under Meta’s Terms of Service (https://www.facebook.com/legal/terms, the “Meta Terms”), and your use of the Lead Ads feature is deemed part of your use of, and actions on, “Meta.” In the event of any express conflict between these terms and the Meta Terms, these terms will govern solely with respect to your use of the Lead Ads feature and solely to the extent of the conflict. Meta reserves the right to monitor or audit your compliance with these terms and to update these terms from time to time, and your continued use of this feature constitutes acceptance of those changes.

Last Modified August 23, 2022